What is search engine optimization?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site.

Why do I need search engine optimization?
If you want potential customers to visit your website and exposure for your products and services then optimizing your website is a must in today's over saturated marketplace.

• On-Site
• Off-Site

Off-Site: Is by far the most important part of an online strategy and is how we make Google see your site as more important than your competitors. Google measures the number of web sites on the web that reference your site, i.e. link to it. This is often called link popularity. Achieving link popularity is difficult, and there are many ways of gaining lots of links to your site, but google will not count them as it works to a few relevancy and quality rules including:

• Not counting reciprocal links.
• Only counting links that are producing traffic.
• Calculating whether the link is relevant to your site or not.
• Calculating the lineage of a link, i.e. looking at whether the site linking to you is spamming or not.

A combination of these methods and comprehensive key phrase research allows us to achieve excellent results for our clients.